Thoughtful Design
In following design and color trends, we saw that retro design elements and colors were enjoying a resurgence with a whole new generation. Our signature technology, housed within 1950s classic Americana style was the basis for an entire lineup of retro refrigerators, microwaves and toasters “Inspired by the past and designed for the future.” We created the “Thoughtful Colors” campaign, showing the inspiration for our palettes – a 1950s red Cadillac fin taillight, a cream colored rotary telephone and a blue poodle skirt!